Richard Peete and Wyatt Russell created Lake Hour effervescent cocktails.

Canned cocktails inspire nostalgia and capture lake life.

The founders wanted a sparkling beverage that didn't taste like artificially sweetened drinks.

Their beverages were made with quality vodka.

Lake Hour products contain only juice and pure cane sugar

The 4-pack of Lake Hour canned cocktails costs $12.99–$13.99.

Prices vary by region and availability.